Google plunges deeper into smartwatch wars with WIMM

Google, oft rumored to be working on a smartwatch, quietly bought WIMM Labs last year to light a fire under the effort.

A Google spokeswoman confirmed  that Google has acquired smartwatch maker WIMM. The takeover was first reported by GigaOm.

Similar to previous reports of a coming Google smartwatch, the latest says the company has the work on the product -- including WIMM's employees -- centered in the android unit, rather than its X Lab. That could mean a Google watch comes to market faster than the wearable Google has been trumpeting all year, Google Glass, which was a product of X Lab.Smartwatch maker WIMM went dark last year, posting a cryptic thank-you message on its Web site citing "an exclusive, confidential relationship" for its technology.

Though upstart tech companies have already introduced a slew of watches, giants are lumbering into the field too. Samsung is expected to unveil a smartwatch on September 4 calledGalaxy Gear, and Apple has been rumored to be coming out with one.