A logo that changes? It’s as if Yahoo has noticed Google

Some things are worth waiting for. Is a new Yahoo Logo one of them?

Marissa Mayer’s team announced on Wednesday that Yahoo will change its logo permanently in a month. To build up excitement until then, it will also showcase a new temporary logo every day in the meantime.

A constantly-changing logo is an interesting idea… that Google has been practising for over a decade. And the problem for Yahoo is that its temporary logos are unlikely to be as interesting as one of Google’s Doodles.